For 2023, SAND prioritised a mass outreach programme to reach as many older and old LGBT+ people who live, work or play in Shropshire, Telford & Wrekin as possible to inform them about the work SAND has been doing.
To help us with this outreach, we produced a 16 page A5 booklet called SAND Matters. We wanted to circulate this with some form of contact/talk/input (as opposed to just leaving them around for people to pick up – or not).
We had an ambitious target and ideas for various outreach routes, including making ourselves known to:
- generic groups established for older and old people – some constituents may be LGBT+, others may have family members, friends, neighbours who are LGBT+
- those who provide services to all older and old people – who can then share our information and target those generic groups (above)
We did 2 print runs and distributed 2000 booklets. We also made lots of great contacts!
